Melt your worries away this holiday season with Target. This holiday campaign focuses on feelings of coziness, warmth, and indulging in hot chocolate with marshmallows and peppermint. Staying true to Target’s playful and inviting brand, I designed a campaign featuring fun and silly marshmallow characters. Since Target is known for providing everything you need for holiday shopping, I created a slogan that captures that essence while aligning with the cozy, whimsical theme. An essential aspect of holiday campaigns is adaptability, so I ensured the theme could be applied across various mediums, including gift cards, hanging signs, wrapping paper, and background patterns for shelving units.
If you’re looking for a creative mind to bring passion and fresh ideas to your team, I’d love to connect and discuss how I can contribute!
